The obsession with fitness and food is creating a lobotomized society. Let’s be aware of this.

During the lockdown, in the debate over Photoshop fattening Ferragnez and those who have improved on social media as personal trainers – in parallel with a chemist expert from Brewer East Homemade, As well as a virologist – at one point it seemed that one’s buttock level was becoming more serious than the global epidemic. Without depriving ourselves of the benefits of healthy physical activity, especially in compulsive captivity as needed, perhaps we should have wondered where that latent anxiety came from.

In 2019, Nutritious A survey of 1500 Italians conducted on a sample: for every 10 people in 6, sports were synonymous with obsession and stress even before the epidemic. About half of that was “Jim-a-Holick” – Jim is addicted – and spends more than 10 hours a week training. For these people, the biggest concern is not being able to burn enough calories to be fit for summer. Exceeding the planned deadline for training is one of the behaviors that indicates an addiction to physical activity. Others include adequate rest, treatment or recovery period especially rejection in case of trauma or injury, feeling guilty when not exercising, need more training with withdrawal symptoms, movement, fatigue and agitation when you do not. Go to the gym and, above all, the emotional dependence, which occurs when enough time is spent in sports to interfere with all other daily activities. The so-called overtraining syndrome is caused by the functioning of the hormonal system: Excessive exercise results in the body producing endorphins, a hormone that blocks pain, reduces anxiety, and stimulates bloating. A sudden drop in the amount of exercise can lead to serious depression problems like medication. But if exercise addiction is a growing problem, it is related to the constant pursuit of the athletic body imposed by our society, and this is largely due to the “culture” of fitness and the expansion of its market.

Its total income Business Fitness – which represents one of the richest sectors in Europe – amounted to 28.2 billion euros in 2019, an increase of 3% over the previous year. The Italian market alone, at European level, is valued at 2.3 billion euros and non-competitive sports activities are practiced by more than 18 million Italians: a turnover of about 10 billion euros a year. So it is not surprising that, over time, marketing has evolved from a capitalist perspective. Adhoc Which provides tools, techniques, programs and other methods for weight loss or muscle mass gain. The gym is the smallest part of the large Fitness culture, Which induces the purchase of a wide range of products for sports practice. An example is the sportswear market which, in Italy, should have an average growth rate of 3% per year from 2018 onwards.

Another business related to this Fitness culture This is the food industry: following a diet for training, even supplementation and sometimes taking medication without medical supervision, is actually another symptom of physical exercise addiction. And also that protein supplement is one for sports use Business Growing worldwide, with low calorie foods.

Technological progress, then, accompanies and feeds Gym cultureThe Food culture e Their market. In fact, more and more people prefer to use apps to plan their daily calorie intake, food preparation and self-training, instead of going to experienced and certified dietitians or teachers. Similarly often, the diet to be practiced and followed is recommended or even applied by and by Fitness influencers, Whose presence is now particularly influential on Instagram. Just watching #fitspo – Abbreviation for “.fitspiration”- We find ourselves in front of over 70 million posts featuring sculptural bodies, selfies. After practice And photos “Back and forth” Which testifies to the progress of the training. Personal trainers, like other sports technicians, are skilled workers who have specific training in anatomy and physiology. However, as Guardian, More and more gyms are themselves looking for other types of resources in their PT: they want, for example, to be photogenic and, above all, to have a large following on social media. It is no coincidence that, as Unioncamere-InfoCamere data shows, companies operating in the fitness sector only increased by 5,000 units from 2014 to 2019 – coincidentally, precisely since the advent of Instagram.

A recent survey found that 90% of the advice given by influential people on social media is not only fake but also dangerous: some Fitness influencers They are actually architects of misleading and deceptive marketing strategies, as well as detrimental to the health of their followers. Cassie Ho, a trainer who became famous for videos posted on YouTube, for example, was criticized for recommending a diet that was considered to be on the verge of fasting due to the expected excessive calorie loss. What? Community What he doesn’t realize is that what is passed on as “inspiration”, that a healthy inner drive is necessary for one’s body to feel good and feel good, does not place so much emphasis on health but above all on external appearance.

A study found that the images “fitspo“Most represent the lean, athletic norm or the muscular norm for women. The so-called” bikini body “which is not for anything, is the name of the training plan launched by the first one. Fitness influencers Instagram, Kayla Itsines, sold at a mediocre price of $ 50 – $ 85, also added a “nutrition guide”. And perhaps, the reason for its success and, in general, the success of more or less self-made programs, lies in allowing those who like to buy them to train independently at home, avoiding gym enrollment or choice. A personal trainer and a dietitian who spend more, and for a reason: they know how to do their job well. It is actually a secret process that we will be able to recognize on television, in magazines and in advertisements that always offer a precise aesthetic prototype and then force us to buy everything we need to achieve it. On Instagram, however, this awareness seems to be more difficult to achieve, as we are constantly being hit with content. EmotionalSo gradually our self-defense is reduced.

In addition, anyone with an Instagram profile takes a somewhat universal picture. And many of our decisions are driven almost exclusively by the need to create content to submit to our more or less virtual community in order to be acceptable. The risk is to be consumed by one’s own representation, and in all cases to become one’s own user. As for the physical aspect, therefore, the time and money that many people invest in their body is often inspired by the desire to feed their avatar, working on their figure not finding their physical well-being, but transforming it from show to content. To their followers. In addition, women – as previously reported in a study Journal of Health Psychology Dating since 2008 – Feeling bad, depressed and anxious just 30 minutes after seeing a fitness magazine promoting an “athletic norm”. Social media, and Instagram in particular, has done nothing but increase these feelings rapidly.

The consequences Fitness culture Go beyond the general frustration: The latest amendment to the DSM (Diagnostic and Statistical Manual of Mental Disorders) classifies compulsive practice as a behavioral addiction disorder. There Fitness addiction It is 3.7 times more common in people with eating disorders (ACD). People who have ACD and those who are addicted to physical activity both exhibit compulsive, potentially dangerous behaviors, often associated with obsessive-compulsive disorder about weight and / or figure. In particular, i Fitness addicted, And more specifically men, are increasingly suffering from Bigorexia – also called Vigorexia or Adonis Complex – a disorder that looks very thin and is caused by obsession with muscle mass, even for one’s health. A 2017 study by University College London also found that increased use of Instagram was associated with a greater likelihood of developing orthorexia, a problem that does not fall into the category of eating disorders, but represents a widespread and healthy eating obsession.

There Fitness culture, And everything that revolves around it, therefore, does not seem to have psycho-physical well-being as its purpose. If self-care was a sign of freedom for Michel Foucault, today it has been transformed – with very fine ornamental instruments – into another capitalist tool. In light of this information we can practice avoiding falling into these processes, for example by asking ourselves a little more: Are they trying to sell me something? And are they blaming me for doing that? These events, in fact, lead us to behave in a certain way and to buy products through shame, discomfort and compulsion, which have nothing to do with self-determination or free will. The solution, of course, is not to stop going to the gym or to go on a wrong and chaotic diet. But when you can skip a dinner with friends, a family lunch, a pizza or an ice cream, or a beer with friends because staying fit is more important than anything else, the general joy of practicing begins to become a limit. . Not to mention that no doctor or physiotherapist has ever suggested killing or lifting weights with a “keep yourself healthy” squat: there are dozens of other activities that allow you to achieve the same results and that are much less risky. Body

During the lockdown, we wondered if our society would come out of the epidemic better. It’s nice that sports culture is so pervasive in Italy and Europe, but the fact that it’s increasingly distorted and being exploited to our detriment forces us to open our eyes and question the deeper reasons behind this phenomenon. Taking care of oneself means nurturing oneself in a way that is consistent with one’s metabolism and activity, practicing that respects our body, our mindset and our limits and above all, caring for oneself should translate into community care, which is actually one of the greatest goals of sports. Healthy for. It would be nice to live in a society where having a tortoise or butt as a peach emoji was not a sign of admiration and jealousy or a prerequisite for being accepted by other people, but kindness, kindness or compassion was emotional intelligence.

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