How much do we spend on our well-being?

What is the value of a healthy economy? A report from the Global Wellness Institute tells us which sectors, tourism, nutrition, fitness and meditation, where we are most willing to spend.

How much does it cost us to feel good? How much does it cost us to recover from the gym through supplements, spas and the most innovative therapies? According to the annual report ‘Global Wellness Economy: Looking Beyond Covid’ Presented by the Global Wellness Institute (GWI) in Boston, the wellness economy is valid worldwide. 4,400 billion dollarsLast year, as Covid changed our lives, this amount was invested worldwide to improve our health conditions. The decline is 11% compared to the previous year, but estimates suggest that the entire sector will recover an average of more than 10% this year, at least until 2025.

Gym and training applications

One of the sectors most affected by the epidemic is the gym and swimming pool which registered -44% in 2020 and many activities at the headquarters have gone online, thus creating a new culture of fitness, where training remotely, via streaming, with personal trainers , Can be done in a group or alone, live or late. Suffice it to say that, according to the report’s records, more than 70,000 new apps dedicated to fitness and wellness were launched in 2020, and downloads have increased by almost 30% in the last year alone. Many of these same users, still reading the report, also bought equipment needed for training at home, from mats to treadmills, from exercise bikes to kettle-bells. The activities that once took place in the large halls of the gymnasium, including the parquet, have moved into the living room, with yoga, dancing, bars, spinning and even crossfit, YouTube and zoom becoming the new age of our fitness and it is estimated that by 2025, hybrid And Live) fitness offer will double global revenue to $ 1.2 trillion.

Meditation and mindfulness

Epidemic fatigue has not spared anyone, and it is not surprising that in the past year there has been an increase in the need to relax, find contact with oneself, and focus on oneself, mainly through meditation techniques. Even before Kovid, there was a growing focus on exercises like mindfulness and yoga, but it is not surprising that the sector is growing rapidly today. The market for meditation and mindfulness has grown by 25% and the market for “feeling, sleep and meditation” methods has grown by 12.4% and is expected to grow by 10% annually by 2025. However, the use and purchase of certain substances such as nutraceuticals, herbs, marijuana, mushrooms, beverages and effective foods for mental well-being and relaxation also increased last year and increased by 11.6%. Focusing on books, courses, apps, seminars and self-help, also growing to improve yourself.

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Wellness tourism

There was no improvement last year for the wellness travel industry. Tourism is one of the markets that suffered the most losses due to Covid, with a 43% decline, and a -39% record especially dedicated to recovery. There have been about 601 million departures to spas or defined wellness destinations, but analysts expect significant growth in 2022, according to the report. Hotels, resorts, spas, spas and similar locations will become increasingly popular and are expected to grow 17% by 2025 and double the equivalent revenue of about .5 150.5 billion.

Wellness at the table

Food is one of the few sectors that has not been affected by the Kovid crisis. Concentration on healthier foods, fats, sugars, carbohydrate-free, without preservatives or added to healthier foods, and the trend of such purchases in industrialized countries increased by 3.6%. But -free or -free labels may not necessarily be good for your health From a physical point of view we only think of eating gluten free food without any real need. As the authors of the report explain, feeding packaged foods with a label that makes them look healthy does not mean eating healthy. This type of health label is found in 72% of packaged products and includes pre-segmented foods, supplements, food replacements for the market which (including vitamins and nutritionists, dietitians and streaming subscriptions with motivators) will reach a maximum of 1, now To 25 2 trillion with an annual increase of 5% from 2025.

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