Rai Yoyo animated series, in its second season, drives the little ones crazy and intrigues the adults. We explain the reason
12 March 2020 at 09:00
Do you have a child between the ages of 3 and 6 who has been telling you to eat only delicious hand-made delicious Tagliatel al Ragu for some time? Or does he just not pay attention when you tell him something to do with swearing and lying to a kitten in the house (at least for adults): “I’ll take care of it …”?
It’s the hero’s merits (or faults, it depends on the point of view). “44 cats”, The cartoon TV series dedicated to the youngest viewers, which recently reached its second season on Rai Yoyo. The adorable kittens involved in thousands of adventures, in fact, draw energy from Grandma Pinar Noodles, an old woman in the story who cares for the cats around her. So, the desire to have the same energy, to eat what a loved one eats: Tagliatel al Ragu.
But the cooking recipes aside, the success of this animated series for kids is so irresistible that it’s worth investigating.
There are of course musical elements. In all the episodes, the four heroes face a fantastic adventure in time with music. Yes, because Lampo, Milady, Pilou and Polpetta are members of the Buffycats band. And the music that is at the heart of the series is testified by the title itself, inspired by the song “44 Cats”, “Forty-Four Cats” which won the tenth edition of Gecino D’Oro in 1968, becoming one of the most famous songs ever since. Buzzing by the little ones (and not just).
The second season features 16 new songs, three of which have been ad hoc for the original series and interpreted by Antonio de Bologna’s Picolo Chorus “Mariel Ventre”.
And then there are adventures. And above all, there are hidden messages in the exciting changes that heroes and their friends make, encouraging solidarity, respect for others, tolerance, teamwork, talent growth, and the joy of spending time with friends. All the positive values that “work” among young television viewers. And not just the Italian one. The numbers speak for themselves: “44 cats” have conquered children all over the world. The series, produced by Rainbow in collaboration with Antoniano and Rai Ragaji, has sold over 100 countries. Even in Russia it is the most followed program on the first television network with 50% share. And kittens speak (and sing) more than 20 languages: English to French, German to Spanish, Chinese, Russian, Hebrew, and Vietnamese.
The number of incidents of “getting” is impressive. The series has more than 600,000 subscribers to its YouTube channel, with 232 million views from Italy alone since the series launched (November 2018). And there are some (in different languages) comments on social media who agree: «I heard the song” Grandma Pinar Tagliatelle “and … I can’t get it out of my head” ».
Winx’s father invented them
He is behind the animated series “44 Cats”, Ignatio Strafy, Who realized this with his company from the first drawing of Rainbow to the last shot with a team of about 350 people. “The idea came to me when my daughter was born, now seven years ago,” she says
“When he was younger we watched Antonio’s songs with animated clips and I realized that many of these songs had a story that could become part of a more structured series. From there, I thought of giving the song “Forty Cats” a world. I immediately imagined a series of social activities between their different races, wandering or at home, and with their own community and in a backyard and then in a fictional city. And starting with the songs, the heroes could not fail to form a musical band.
The series, now Strafe’s other famous creation, an international success, such as the “Winx Club”, has been sold in over 100 countries, including Russia, China and South America, and has been translated into more than 20 languages. “One of the difficult aspects was rearranging the songs, translating the lyrics and keeping the rhyme,” he concluded.